Simon Peters, a senior manager at Celise Export Logistics, goes to France to negotiate a deal with the company's French partners. He dresses casually in a t-shirt and jeans. His French counterparts call off the meeting and accuse him of taking a casual attitude toward negotiations. In this scenario, dressing formally during business meetings is probably a cultural for the French

In this scenario, dressing formally during business meetings is probably a cultural imperative for the French

Explanation:

Cultural imperatives are traditions that you have to comply with when you want to succeed.

Relationship building is an example of a cultural imperatives .

Business understands the importance of building a relationship in many Asian countries such as China and Japan and Latin America.

Businessmen are not doing company business, they are doing business with people. It is a cultural necessity to spend time developing this relationship in these countries before you start up your business. Always underestimate your business partners ' value in building trust. It makes or breaks an agreement. Among Asian countries, another moral necessity is to make no one lose face. Never raise your voice or publicly threaten anyone. You will struggle in your company if you are ignorant of these cultural imperatives.

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