Beth participates in an investigation into possible violations of Title VII of the Civil Rights Act at Chem Works, Inc., where she is an employee. As a result, the employer demotes her. Beth can file:.a. a disparate-impact discrimination claimb. a retaliation claim. c. a constructive discharge claim. d. none of the choices.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.