A consumer products company produces inexpensive goods in underdeveloped markets, then repackages them as cost-effective innovations for Western buyers. This is an example of glocalization. A) TrueB) False

The correct answer is False.

Explanation:

Glocalization is a term born from the mix between globalization and localization and was initially developed in the 1980s within the commercial practices of Japan. The concept comes from the Japanese term "dochakuka" (derived from dochaku, "he who lives in his own land"). Although many references place Ulrich Beck as the creator of the term and its diffuser, the first author who explicitly reveals this idea is Roland Robertson.

We can define glocalization from an economic or cultural perspective:

As economic term refers to the person, group, division, unit, organization or community that is willing and able to "think globally and act locally." The concept implies that the company adapts to the peculiarities of each environment, differentiating its productions according to local demands.

At the cultural level, according to Antonio Bolivar, Professor of Didactics and School Organization of the University of Granada, glocalization is the mixture that occurs between local and private elements with the globalized. It assumes that in a global world, in which we are witnessing a progressive suppression of borders at an economic, political and social level, the existence of cultural barriers, generated by people who defend their traditions of cultural globalization, increases.