Which the following consists of all the benefits a product will provide for consumers or business customers? A. Augmented product B. Core product C. Actual product D. Good E. Attributes

The correct answer is: E. Attributes.

Explanation:

Characteristics of a product are considered, the particularities that must necessarily be part of its nature. If a change in a particularity does not determine that it is a different product, or that it can be traded independently, that particularity will be a characteristic.

We talk about attributes when the particularities that make up a product determine the existence of a different product if there is a change in them. Therefore, it will be possible to market the original product and the product with the changed attribute separately. For example, if color is an attribute, and the original product is blue. A red product can be marketed independently of blue.

The attributes of a product may be susceptible to many different classifications, to highlight the distinction between tangible attributes and intangible attributes of a product. In turn, physical and functional ones can be distinguished within tangibles. In this way we have a classification in physical, functional and psychological attributes. The latter being the characteristic intangible attributes of a product.

It is also common to talk about the distinction between intrinsic attributes, which usually coincide with physical attributes, and external attributes, which serve to identify the product.

Thus, physical attributes are understood as those related to the material aspects of a product while functional attributes are those related to the utilities or benefits of a product.

It is important to keep in mind that, as in the case of the distinction between attributes and characteristics, the distinction between physical attributes and functional attributes does not have absolute character. That is, the physical attributes of one product can be functional attributes in another.

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