The CEO justified one of the company's moves by pointing out that it not only enabled Sterling to benefit from global sourcing advantages, but it also provided access to new ideas about business methods. The shareholders viewed this justification positively most likely because they understood which of the following?a. Sourcing advantages are usually more important to growth than obtaining new business ideas.
b. International firms often have more than one motive for international expansion.
c. The most compelling motive for international expansion is to gain new ideas from other markets.
d. This expansion strategy would enable the company to better manage cross-cultural risk.