is defined as the perception of the benefits associated with a good, service, or bundle of goods and services in relation to what buyers are willing to pay for them.

Value

Explanation:

Value can be described as the measure of the benefits that would accrue to an economic agent from a good or service.

Value can be also described as the highest amount a consumer would be willing to pay to enjoy a good or service.

For example, there are two buyers of a product. The first buyer is willing to pay $30 for the good while the other is willing to pay $10 dollars for the good. The first buyer values the good more than the second buyer because the perceived benefit that would accrue to the consumer is higher than that of the second buyer.

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d. to get countries or companies to stop doing something objectionable.