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Business, 02.03.2020 22:39 shongmadi77

Why do infomercials use both strong and weak arguments? to appeal to both high and low involvement consumers because it is necessary when you are selling products nobody really needs to make sure viewers do not start counter-arguing because this reflects how most consumers actually process information to make sure the message connects with all age groups and ethnicities

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Why do infomercials use both strong and weak arguments? to appeal to both high and low involvement c...
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