You have worked with the research department to implement the research plan. The team has gathered the data, checked it for accuracy and coded it for analysis. How should you present your findings so that the VP of Marketing can best utilize them?

The correct answer is: Present only those important insights and findings that you think will be useful in the major decisions made by management.

Explanation:

Top managers need summarized, objective, and relevant information in business reports. The data provided will help them make decisions on what course the company should take to reach corporate objectives. In some cases, managers request specific types of reports based on the information they are looking forward to reviewing.

Thus, if data has already been collected, checked for accuracy and coded for analysis, reporters must select only important insights and findings of all the pool considering the information that managers should pay attention to that could have a major impact in the company so they can take a stand.

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