During the business analysis stage of the new product development process, GoPro considers the likelihood of , especially when introducing new, less expensive products like Hero Session that may hurt existing product sales.

Building a business case for the new product

Explanation: A Good business case for a new product is a process during the stage of product analysis of the new product development.

It considers the cost, how it will survive the current market and ways to go about making the product a success.

At this stage, Gopro will analyse the product costs, profitability and sustainability of the product in the market as this will determine if the product will survive or not.

answer; common market;

​participate in networking opportunities that allow you to get to know potential clients, other entrepreneurs, influential people in your community, etc. focus on doing everything you can to cultivate posting word of mouth advertisin