A former advertising campaign for GEICO Insurance used the slogan "So easy, even a caveman could do it" to emphasize the ease of buying insurance on GEICO's website. This campaign was part of GEICO's .

Positioning strategy

Explanation:

  A positioning strategy is one of the type of business marketing strategy in which the it helps the various types of company in the product positioning process in the market based on the customer needs or the requirements.

The main objective of the positioning strategy is that it helps the company for concentrating only on effective areas by considering all the weakness and as well as strength of an organization.

According to the given question, the given campaign is one of the part of the GEICO's positioning strategy in the marketplace. Therefore Positing strategy is the correct answer.  

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