W ithin its traditional film market, Kodak’s generic strategy position of a quality broad-line brand left it vulnerable to Fuji Photo Co. which adopted a different strategy position; which of the following was Kodak's position?

(A) Differentiator
(B) Low cost
(C) Focused Low Cost
(D) Focused Differentiator

Diversity is an obstacle all marketers face: true false

Biochemical corp. requires $600,000 in financing over the next three years. the firm can borrow the funds for three years at 10.80 percent interest per year. the ceo decides to do a forecast and predicts that if she utilizes short-term financing instead, she will pay 7.50 percent interest in the first year, 12.15 percent interest in the second year, and 8.25 percent interest in the third year. assume interest is paid in full at the end of each year. a)determine the total interest cost under each plan. a) long term fixed rate: b) short term fixed rate: b) which plan is less costly? a) long term fixed rate plan b) short term variable rate plan

Gus needs to purée his soup while it's still in the pot. what is the best tool for him to use? a. potato masher b. immersion blender c. rotary mixer d. whisk