Because there are a significant number of "green-conscious" consumers, it is a legitimate market segment for many companies that have heretofore relied on more traditional segmentation such as demographics or psychographics.

a. True
b. False

True

Explanation:

Market segments are customer groups, based on common characteristics people within each group share, such as; age, sex, geographic location, race, religion.

The significant increase in the number of green (or environment) conscious consumers make it a legitimate market segment that can be targeted by companies.

hi noah!

the first time you break a rule, you get a warning.

if you continue to break rules you get kicked out for a certain amount of time.

so, to answer your question 1.

hope this buddy!

- courtney