Running vertically down the market-product grid, each column represents an opportunity for efficiency in A. A product grouping. B. supplier synergies. C. a market segment. D. research and development

(D) Research and development

Explanation:

In the product synergy system, the each column representing about the opportunity for the efficiency in the research and the development.

The product synergy is one of the concept that helps in explain about the holistic view of an organization where the various types of material and also the energy are get exchange from one unit to another.

The research and the development plays an important role in the industry as it helps in introducing the new innovated products and the services in the market and maintaining the organizational productivity and the bottom line.  

 Therefore, Option (D) is correct answer.

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