There are approximately 1 billion people living in an underdeveloped, impoverished Country X. Only about 200 million of these people earn more than the equivalent of $1,000 per year. According to the PSSP's hierarchy, most of the other 800 million Country X consumers are primarily addressing their needs.

China's new 5 percent tax on disposable wooden chopsticks, reflecting concerns about deforestation, has been praised by environmentalists. the move is hitting hard at the japanese, who consume 25 billion set of wooden chopsticks annually. almost all of the chopsticks used in japan come from china. the reuirements for chinese manufacturers of wooden chopsticks to pay the 5 percent tax is a factor in their external environment.