Baby boomers are interested in brands, or products that reflect a certain time period, and are targeted with products like Mountain Dew Throwback.

a. retro

b. niche

c. bargain

d. social

e. soft

Option A: retro

Explanation:

Difference factors influence consumers to buy certain things. These factors are used to segment consumers. The segmentation is done includes: behavioural, demographic, geographic and psychographic.

Baby boomers fall under the demographic segmentation under the age classification of generations (includes: seniors, baby boomers, generation X and generation Y( college age students).

Today's college age students compose the largest generation. The baby boomer generation is the second largest and over the last thirty years or so, has been a very attractive market for sellers. Retro (old) brands or products that companies "bring back" for a period of time we're aimed at baby boomers during the economic downturn. A perfect example is the Pepsi throwback and Mountain Dew throwback, which are made with cane sugar like they were "back in the good old days" instead of corn syrup.

Therefore, the option that best suits the question is option A, RETRO.

a. retro

Explanation:

Baby boomers are interested in brands, or products that reflect a certain time period, and are targeted with products like Mountain Dew Throwback.

a. retro

b. niche

c. bargain

d. social

e. soft

answer=retro

retro branding can is revitalising an old products dated back to historical periods. Baby boomers are the generation born immediately after the second world war, that is between 1946-1965. Relaunching these products will bring back memories and so sale is expected to be on the increase.