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Business, 27.02.2020 01:50 hsjsjsjdjjd
Coca Cola’s failed introduction of New Coke was highly regarded as a failure of marketing research. The research that was conducted did not account for the emotional ties consumer have with brands based on previous consumption experiences. Which learning theory probably best explains how these associations are formed?a. Iconic Route Learning
b. Operant Conditioning
c. Classical Conditioning
d. Vicarious Learning
e. None of the above
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