A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on .

Demographics

Explanation:

Market segmentation based on demographics is one that takes into consideration population characteristics such as race, age, location, educational qualification, and sex in targeting products.

The soft drink company targeted their product to an area in the Midwestern university. The drink aims to prevent current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college.

a progressive tax is a tax that imposes a lower tax rate on low-income earners compared to those with a higher income, making it based on the taxpayer's ability to pay. that means it takes a bigger percentage from high income earners than it does from low income people.

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