An organization expresses its reason for being, what it aspires to be, and the values it wants to emphasize in its mission, vision, and values statements, respectively. This activity is important because these three statements are the necessary foundation for a successful organizational planning process. The goal of this exercise is to challenge your knowledge of important components of organizational mission, vision, and values statements. Read the descriptions and select whether the description pertains to a mission, vision, or value statement. 1. Describes the image the organization wants to project 2. Inspires enthusiasm and encourages commitment 3. Illuminates the organization’s attitude toward its employees 4. Is intended to guide all of the actions in the organization 5. Is easily understood and well-articulated 6. Outlines the organization’s customer base 7. Expresses the company’s worldview 8. Is appropriate for the times and for the organization 9. Limits itself to a small number that employees can recall when making decisions 10. Articulates the geographical locations where the company competes 11. Unchanging; As applicable in 100 years as it is today 12. Reflects high ideals g