Calvin’s company recently launched a campaign to promote a new product. It is Calvin’s job to monitor customer feedback from various social media sources to see whether the new product is garnering favorable reviews. The technique for measuring this type of data is called analysis.

Sentiment analysis

Explanation:

Sentiment analysis is the kind of analysis, which comprise of procedure of identifying computationally and also categorize the opinions which is expressed in the text, specifically in determining whether the attitude of writer towards the specific product or topic is negative, neutral or positive.

Under this scenario, the company launched the product, so they are monitoring the feedback from the customers through social media. And this type of tool for measuring the data is called the sentiment analysis.

answer; measurable outcome;