When Coca-Cola decided to replace its original Coke with the new Coke, even die-hard fans hated the move. This high involvement with such a specific product is due to , which results in repeat purchasing behavior that reflects a conscious decision to continue buying the same brand, despite thc choice of new brands or products.

Krier industries has just completed its sales forecasts and its marketing department estimates that the company will sell 43,800 units during the upcoming year. in the past, management has maintained inventories of finished goods at approximately 3 months' sales. however, the estimated inventory at the start of the year of the budget period is only 7,300 units. sales occur evenly throughout the year. what is the estimated production level (units) for the first month of the upcoming budget year?