Yuengling is the oldest brewery in the United States. It was founded in 1827 in a time when small breweries dotted the nation. For many years, the brewery only sold in a ten-state area on the Eastern Seaboard. For over 170 years, this strategy gave the brewery a .

Niche competitive advantage

Explanation:

A niche competitive advantage is gained when a business targets a small segment of the market and effectively serves them.

Forming a niche market leads to less competition as the business is specialised in this field, there is clear focus as a small targeted customer base is to be satisfied, and results in specialised skills or market expertise.

Yuengling only sold in a ten-state area on the Eastern Seaboard for over 170 years, giving them a niche competitive advantage.

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