Business, 25.02.2020 16:47 chuchi24

William is planning a vacation. He wants travel packages that provide accommodation and sightseeing. He finds two packages X and Y that meet these criteria. On a ten-point scale, he gives package X belief ratings of 8 and 7, respectively, and package Y belief ratings of 9 and 5, respectively. Next, he gives these criteria evaluative ratings of 3 and 2, respectively. Finally, he calculates the overall attitude using the attitude-toward-the-object (ATO) model and chooses package X over package Y based on the score. The overall attitude score (Ao) of package X calculated using the ATO model is .a) 75b) 56c) 38d) 22

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