Philip Crosby believed that A. every product and service will have a small number of defects. B. the cost of poor quality is underestimated by most firms. C. quality does not have a price tag too large to pay. D. quality is the responsibility of assembly line workers.

The correct answer is letter "B": the cost of poor quality is underestimated by most firms.

Explanation:

In his book "Absolutes of Quality Management", the American entrepreneur Philip Crosby (1926-2001) lays out the four (4) absolutes of Quality Management: conformance to requirements, prevention instead of inspection, zero defects, and monetary terms.

Crosby is mostly known for his work in corporate quality management. He believed most companies do not pay much attention to quality even if it is "free", meaning that investing more in quality bring firms returns in short periods.

answer; capital structure decision;

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