In value-based marketing, the promotion element of the four Ps communicates the to customers through a variety of media. Group of answer choices mission statement value proposition operational excellence relative market value target market definitioin

B. value proposition.

Explanation:

The value proposition is the value of the firm's offering, as explained to the target market.

It is also a belief from the customer about how value will be delivered, experienced and acquired because it is an innovation, service, or feature intended to make a company or product attractive to customers. Promotion is responsible for communicating this value proposition via a variety of media.

B. Value proposition

Explanation:

The four Ps of Marketing includes

1. Product

2. Price

3. Place

4. Promotion

Promotion : this involves using various media like advertising, public relations, promotional strategy and so on to show consumers/market why they need the product or services the organization is offering and why they should pay certain price for it. The company uses promotional strategies to make their products attractive to customers (Value Proposition: which is a promise of value or worth of product to be delivered).

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