Niwot Co. sells products and service plans both separately and bundled together. Willy Loman, a Niwot Co. salesman, sold a Widgetron in 2014 for $1,000, its normal price, and told the customer he’d ‘throw in the 3-year service plan for free’, which the company normally sells for an additional $150. The product shipped, the customer paid, and $1,000 in revenue was recognized in 2014. Is this correct? Why or why not?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.