PROJECT: MARKETING AND ADVERTISING
Assignment Directions:
This is a three part assessment:
Part 1: Research characteristics of the teenage market and cite the URL's where you find the information
Part 2: Find five companies worldwide that target teens and list them with the URL'S.
Part 3: Choose three of the companies and analyze the marketing mix of each company. Include the following:
• How the company caters to the teen market what the product is, why teenslike it, why teens were chosen as the
target market)
• Pricing strategies used to market the products
• Distribution of the product (how it gets to you)
• Promotion of the product (how it is advertised to entice you to want it and purchase it)
Assignment Guidelines:

He moto hotel opened for business on may 1, 2017. here is its trial balance before adjustment on may 31. moto hotel trial balance may 31, 2017 debit credit cash $ 2,283 supplies 2,600 prepaid insurance 1,800 land 14,783 buildings 72,400 equipment 16,800 accounts payable $ 4,483 unearned rent revenue 3,300 mortgage payable 38,400 common stock 59,783 rent revenue 9,000 salaries and wages expense 3,000 utilities expense 800 advertising expense 500 $114,966 $114,966 other data: 1. insurance expires at the rate of $360 per month. 2. a count of supplies shows $1,050 of unused supplies on may 31. 3. (a) annual depreciation is $2,760 on the building. (b) annual depreciation is $2,160 on equipment. 4. the mortgage interest rate is 5%. (the mortgage was taken out on may 1.) 5. unearned rent of $2,580 has been earned. 6. salaries of $810 are accrued and unpaid at may 31