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Business, 24.02.2020 18:30 trinitychavira0727

Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?

A) public relations
B) direct marketing
C) personal selling
D) sales promotions

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Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing...
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