The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as non-digital pen-and-ink signatures. This act created a demand for software and hardware that would collect, transmit, and receive digital signatures. This example indicates how forces can work together in the marketing environment

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The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as non-digital pen-and-ink signatures.  This act created a demand for software and hardware that would collect, transmit, and receive digital signatures.  This example indicates how forces can work together in the marketing environment.

a.technological and regulatory

b.technological and competitive  

c.social and competitive

d.social and economic

e.regulatory and economic

The answer is A. Technological and Regulatory

Explanation

A marketing environment refers to all internal and external factors that is capable of affecting the company’s ability to establish a relationship and serve its customers.

The component of market environment includes:  Internal environment  and the external environment.

One of the external environment component is the technological environment  which constitute research and development in technology, innovation that is capable of influencing the firms relationship with its customers.

The regulatory forces  are agencies which influence or limit the working of the business in the society. ( In this case The Electronic signatures in Global and National commerce Act )

The Electronic signatures in Global and National commerce Act making digital signature as valid as non - digital pen and ink signature is an example of technological  innovation that is backed up by the regulatory forces.

Hence the answer to this question is A. Technological and Regulatory

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