Discuss how consumer attitudes could be changed if principles of conscious capitalism were practiced by a brand, particularly in the way it communicates to its target market. Provide an example to support your opinion. In replies to peers, discuss whether you agree or disagree and explain why. g

To answer this Question, we have to understand about Conscious Capitalism.

It can be defined as;

* Majority of the Properties are owned by public and business are run by people.

* People have control

* Free trade exists

*Pure Competition exits

Basic Principles of Conscious Capitalism are;

1) Stakeholder

2) Leadership

3) Purpose higher than earning profit

4) Culture

Consumer attitudes could be positively changed if principles of conscious capitalism were practiced by a brand because;

1) Depending upon the principles of Conscious Capitalism businesses should serve all principal stakeholders, i.e Employees, Customers & especially including the environment.

2) Doesn't operate on Low Margins but encourages the common interests of their customers

3) Fulfill Corporate Social Responsibility

4) There will be pure competition so consumers can get the product at a very reasonable price.

Hope the answer helps :)

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