Product indicators of sensitivity to price include all of the following EXCEPT:
O easy comparability.
O the ability to switch easily.
O low differentiation of alternatives.
O performance as expected.

the ability to switch easily.

Explanation:

Product indicators help a company to measure the performance of its product against a defined target. The price sensitivity of product determines a company how much the demand for a certain product will change if there is change in price of that product. This enables the company to compare its product easily and measure the performance of its product as it was expected that whether it meets the criteria or goals of the business. Product indicators of sensitivity to price do not include the ability to switch easily.

The correct answer is letter "B": the ability to switch easily.

Explanation:

Price sensitivity refers to the susceptibility of changes in the demand for products and services due to changes in buyers, prices, or products. The elasticity of demand is used to measure price sensitivity. The product indicators for price rely on the differentiation of alternatives, easy comparability, expected performance, and uncritical mission.

One of the buyer indicators for price sensitivity relies on the ability to switch easily.

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