A vice-president of a shoe company was in India to assess the market. He found that many people in the southern part of India were walking bare footed. This can be indicative of either the fact that there is a potential market for shoes or there is no market for shoes in that part of the world. To formally confirm one instinct or the other the vice-president should:

a. establish an office to start manufacturing shoes in India
b. give free shoe samples to a selected group of customers
c. conduct a research to find the potential and actual customers
d. find out if that is true for other Asian countries
e. give up the idea of doing business in India
c. conduct a research to find the potential and actual customers

C. Conduct a research to find the potential and actual customers

Explanation: Research is a scientific process of evaluation or finding the root cause of certain conditions. Research helps to uncover several causes or issues related to certain things.

The vice president should conduct a research in order to determine the main factors causing the people not to wear their shoes and know how possible it can be to the advantage of the company. This is the process through which companies penetrate new markets.

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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answer; swot analysis;