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Business, 21.02.2020 00:21 chy2313

Kendrick’s investment company customizes its marketing strategies to meet the needs of different customer groups. A. For its soon-to-be-retired customers, it advertises insurance products as a means to a financially secure and comfortable old age. B. For customers aged 25 to 50 years, it promotes the same products as a means to a bright academic future for their children. Which of the following market segment approaches is best illustrated in this scenario?

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