Over the past decade or so, marketers have begun to realize that it is best to structure a firm's customer orientation in terms of transactions rather than relationships. true/false

False

Explanation:

Hello! The interaction with the client, knowing and recognizing their value, knowing what products they like, listening to their complaints and suggestions and knowing how to use them for the benefit of the company, is essential to guarantee their complete and full satisfaction, and get their loyalty to the company , giving the successful result.

The statement is: False.

Explanation:

During the past decade, businesses have placed special attention on improving their customer service. Listening to clients' concerns and demands allow firms to know what they are looking for. Besides, after a sale is completed, institutions pursue customers to come back to their stores by establishing closer relationships with them whether by sending them information regarding special offers or discounts.

Transactions are at second hand under this scenario.

answer; buyer guide;