Within monopolies, we recognize these firms have inherent market power over the industry that they control. Some firms, even though they do not control entire industries have market power. Review each of the following and explain the source of its market power.

a. Merck, the producer of the patented cholesterol-lowering drug Zetia

b. Chiquita, a supplier of bananas and owner of most banana plantations

c. The Walt Disney Company, the creators of Mickey Mouse

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