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Business, 20.02.2020 18:05 vladisking888

When Cabot Corporation used the BCG matrix to evaluate its carbon black manufacturing business, the model led them to move away from and to diversify into unrelated businesses listed as stars by the model. This resulted in a decline on return on assets. They eventually returned to carbon black manufacturing and divested the unrelated businesses; their 2016 revenue was 2.4 billion USD.

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When Cabot Corporation used the BCG matrix to evaluate its carbon black manufacturing business, the...
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