A customer value proposition is a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation. the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. the cluster of benefits that an organization promises customers to satisfy their needs. the characteristics of a product that make it superior to competitive substitutes. a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.

Product Protocol is a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers

Explanation:

Product protocol is also termed as Product definition ,Product requirement,Product deliverables.

A product protocol is required after the selection of the product and you are done with the Concept testing ,the preliminary  sales forecasting of the product is also completed.

The Product Protocol can be said to be a written document or statement  that is required by the various division of a company (like the R&D,Marketing,procurement,production departments)

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