Businesspeople and purchasing agents are usually motivated by a. rational motives b. buying motives c. objective motives d. hedonic motives

a. rational motives

Explanation:

Businesspeople and purchasing agents are usually motivated by rational motives, as they have objective criteria to meet which can not be moved by emotional or personal feeling, which may hurt their buying decision. Purchasing decision has to be made firm or else it can  bring loss to the business. There are following objective criteria of businesspeople to fulfill, while making purchasing decision:

answer; post closing trial balance;

answer; someone must cover the cost associated with the provision of scarce goods in both sectors;