The Hilti construction tool company conducted marketing research and discovered that one of its power tools was too difficult for customers to find and purchase. Hilti redesigned its website information to highlight the tool, retrained its sales staff, prominently featured the tool in trade magazines, and simplified the its purchasing process. What important step in the process did the Hilti company forget to do?
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The Hilti construction tool company conducted marketing research and discovered that one of its powe...
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