Business, 18.02.2020 22:57 fitzsimmonssheovgrbh

John & Bauer Inc., manufacturers of health drugs, are the manufacturers of a painkiller called JB Revive. The painkiller is unique as it contains calcium, and it is quite unlike any other pain killer in the market. The addition of calcium led to an increase in sales of the medicine as well. In this scenario, the addition of calcium gives the company a:

a. market engagement.
b. cross-merchandising opportunity.
c. competitive advantage.
d. marketing assimilation.
e. competitive index.

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