Phil, a quality assurance expert, recently left his position in the automotive industry and now works in construction equipment manufacturing. He needs to become familiar with who his company's competitors are, their competitive advantages, their locations, their product lines, and anything else he can learn about them. Phil is seeking .
A. core competency
B. trade secrets
C. competitive intelligence
D. a means-end chain
E. corporate espionage

C. competitive intelligence

Explanation:

Phil is seeking competitive intelligence because he is trying to find important information about the company's competitors.

The main reason why is tasked with finding information about competitor's locations, advantages and product lines is because his company wants to use that information for their own advantage, in order to gain a competitive edge over the other companies, or close the gap in case it is lagging behind.

The correct answer is letter "C": competitive intelligence.

Explanation:

Competitive intelligence refers to the process of gathering external information in an attempt to improve a company's competitive advantage. That information is mainly related to the activity of competitors and the surrounding environment of the business which can also help to identify opportunities and threats.

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