To enter the European market, Starbucks joined in a cooperative venture with Bon Appetit |_Group AG. in Switzerland. Bon Appetit has the recognized brand name and Starbucks hasthe product and the expertise to run coffeehouses. Bon Appetit and Starbucks benefited fromtheir:A strategic alliance. B. tactical relationship.

The correct answer is letter "A": strategic alliance.

Explanation:

A strategic alliance is an organizational partnership between two or more organizations sharing resources for a common objective. The common goal frequently includes research and development of specific goods. The parties involved in a strategic alliance typically have a short-term goal. Once the objective has been met, the parties take what they have developed and use it in their existing separate operations.

answer; offer in store wine and beer samples;