When a scientific study on the harmful effects of a particular food preservative was published, Ultimo Foods, a popular potato chips producer, stopped using preservatives in its potato chips. This change significantly reduced the shelf life of the chips even though there were no customer complaints about Ultimo Foods' products. This is an example of a(n)
A) proactive strategy
B) defensive strategy
C) reactive strategy
D) accommodative strategy

This is an example of a(n) proactive strategy

Proactive Strategies are interferences that are practiced on a continuous foundation to reduce the possibility of the existence of stimulating behavior. They are preventative and normally deal with the stipulations that introduce the behavior. The purpose of Proactive Strategies is to lessen the inevitable likelihood of a behavior.

Usual high technology business executives require to become a more proactive strategy to deal with the quickly altering marketplace for their company's goods. A proposal to a business condition that suggests assuming market and competition modifications in the progress of their exact circumstance and composing suitable organizational variations in response.