You plan to go to school this summer. If you do, you won't be able to take your usual summer job that pays $9,000 for the summer. The cost of tuition is $1,000 and textbooks cost $300. You live with your family, which covers your living expenses of $1,100. What is your opportunity cost of going to school this summer? Your opportunity cost of going to summer school is the goods and services you could have purchased with $ 10,300.

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.