In January 2016, United Airlines (UAL) had a market capitalization of $ 20.57 billion, debt of $ 11.92 billion, and cash of $ 5.37 billion. United Airlines had revenues of $ 39.37 billion. Southwest Airlines (LUV) had a market capitalization of $ 27.44billion, debt of $ 3.24 billion, cash of $ 2.85 billion, and revenues of $ 19.94 billion.
a. Compare the market capitalization-to-revenue ratio (also called the price-to-sales ratio) for United Airlines and Southwest Airlines.
b. Compare the enterprise value-to-revenue ratio for United Airlines and Southwest Airlines.
c. Which of these comparisons is more meaningful? Explain.

a.

UAL price-to-sale ratio: 0.52

LUV price-to-sale ratio: 1.38

=> The price-to-sale ration of LUV is higher than the price-to-sale ratio of UAL.

b.

UAL enterprise-to-revenue ratio: 0.69

LUV enterprise-to-revenue ratio: 1.40

=> The enterprise-to-revenue ratio of LUV is higher than the enterprise-to-revenue ratio of UAL.

c.

The comparison of enterprise-to-revenue is more meaningful because it takes into account the company's debt while price-to-sale ratio does not; which means that the comparison includes the consideration of the level of debts, thus fully account for the level of asset except cash that takes to create a dollar of revenue.

Explanation:

Calculation notes for (a) and (b):

(a)

UAL price-to-sale ratio = 20.57/39.37 = 0.52;

LUV price-to-sale ratio: 27.44/19.94 = 1.38.

(b)

UAL enterprise-to-revenue ratio = ( 20.57 + 11.92 - 5.37)/39.37 = 0.69;

LUV enterprise-to-revenue ratio: (27.44 + 3.24 - 2.85) / 19.94 = 1.40.

sound is invisible, but sometimes we can feel it. when a kettle-drum is thumped with a stick that time the tight drum skin moving up and down very quickly for some time and then it pumped sound waves into the air. loudspeakers also work in a similar manner.

components of a speaker:

electromagnet

in order to translate an electrical signal into an audible sound, an electromagnet is used in looudspeakers

  suspension

suspension is used to   center the voice coil in the gap of the magnet and it exerts a restoring force to keep it there. suspension is used to limits the maximum mechanical excursion of the diaphragm and voice coil.

voice coil

voice coil is a coil of wire which is attached to the apex of a loudspeaker cone. it provides the motive force to the cone by the reaction of a magnetic field to the current passing through it.

cone

in a   loudspeaker, a   thin, semi-rigid membrane attached to the voice coil, which moves in a magnetic gap due to which it vibrates   and produced sound. it is known as diaphragm and it can also be called a cone, though not all speaker diaphragms are cone-shaped.

surround

surround is also known as front suspension. surround is used to join the cone to the chassis. together with the suspension it controls the cone excursion, and it is also used to   determine how energy which is   travelling through the cone is absorbed, and how the speaker limits when it reaches the ends of its travel.

dustcap

dustcap is used to protect the voice coil from dust and dirt. it is a part of the cone.

how speaker work

the outer part of the cone is fastened to the outer part of the loudspeaker's circular metal rim. the inner part is fixed to   voice coil that sits just in front of a permanent magnet . when loudspeaker is hooked up to a stereo, electrical signals feed through the speaker cables into the coil. it will convert the coil into an electromagnet magnet . when electricity flows back and forth in the cables, the electromagnet either repels or attract the permanent magnet. this moves the coil back and forth, and it pull and push the loudspeaker cone. like a drum skin vibrating back and forth, the moving cone pumps sounds out into the air.in this way loudspeakers works.

answer(d) all of the choices are correct;