Lovelies is the leading workout and fitness center for women. The regional chain of gyms has traditionally catered to women age 40 and older who are interested in strength and cardiovascular training Lovelies has recently begun promotions to bring younger women into its gyms. This is an example of how the market leader .
A) competes with mature products
B) changes its product line
C) develops new rules
D) develops new users
E) increases competition

(D) Develop New Users    

Explanation:

 According to the given scenario, the lovelies is one of the leading fitness center for the women and they promoting their center for the cardiovascular and the strength training.

So, based on the given example the market leader basically developing the new users or the customers.

The main role of the market leader is that it helps in developing the various types of market strategies for the purpose of promoting their business and attract the new users in the specific geographic semen for expand their business.  

 Therefore, (D) is correct answer.

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