Business, 14.02.2020 20:55 teriateria
The evaluation of a firm's strengths, weaknesses, opportunities, and threats is called a SWOT analysis. A SWOT analysis can be a valuable tool in the development of a marketing plan, but too often the SWOT analysis is not well thought out and proves to be an ineffective waste of time. Perhaps the most common mistake when conducting a SWOT analysis is the failure to separate internal issues from external issues. The strengths and weaknesses aspects of the SWOT analysis focus on internal capabilities. The opportunities and threats aspects focus on the external environment. Select the most appropriate category for the descriptors below.
1. Post office closings
2. JPM has the superior information technology infrastructure
3. Increasing demand for international packages
4. JPM has an excellent workforce and human resource department
5. Potential global economic recession
6. JPM has increasing labor costs
7. JPM has less fuel-efficient planes
8. Increasing fuel costs due to turmoil in the Middle East
Answers: 2
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The evaluation of a firm's strengths, weaknesses, opportunities, and threats is called a SWOT analys...
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