Business, 14.02.2020 20:38 magics

David Court and others writing for the McKinsey Quarterly in 2009 coined what term to describe the conversion of the marketing "funnel" into a series of recurrent orbits that a customer enters when considering, evaluating, advocating for, or purchasing a specific product?

A. Health literacy
B. Customer journey
C. Hierarchy of effects
D. Customer competency

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David Court and others writing for the McKinsey Quarterly in 2009 coined what term to describe the c...

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