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Business, 13.02.2020 21:44 XAINEE

Which of the following statements is true of an attribute rating perceptual gap mapping method? a. It takes into consideration the "phantom" attributes. b. It primarily uses determinant attributes. c. It typically uses Likert-type scales to gather data from customers. d. It is developed from the past sales data

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Which of the following statements is true of an attribute rating perceptual gap mapping method? a. I...
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