Covergirl believes that sales of one of its lipstick lines have fallen due to the introduction of the new color palette. However, in order to best determine the impact of the color palette, Cover Girl should conduct before proceeding with this tentative hypothesis.
exploratory research T/F

Cover Girl should conduct EXPLORATORY RESEARCH before proceeding with this tentative hypothesis. - TRUE

Explanation:

The basic goal of exploratory research is to gather insights about a product and try to discover new ideas related to it. It is a very useful tool since businesses can gather information about one of their products or brands, and if their business strategies are working or not.

In this case, Covergirl can try to get some information about the newly released color pallette and how their customers are reacting to it.

Exploratory research is a preliminary research that can serve as the starting point for a more complex and complete research.

Cover Girl should conduct EXPLORATORY RESEARCH before proceeding with this tentative hypothesis. - TRUE

Explanation:

Exploratory research is a research used to investigate a problem which is not clearly defined. It is conducted to have a better understanding of the existing problem. For such a research, a researcher starts with a general idea and uses this research as a medium to identify issues, that can be the focus for future research. An important aspect here is that the researcher should be willing to change his/her direction subject to the revelation of new data or insight. it is used to answer questions like what, why and how. In this case, Covergirl this can determine the impact of the newly released color palette and whether sales had fallen due to the new product and if so why and if not what happened.

Exploratory research i can serve as the starting point for a more complex and complete research.

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