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Business, 11.02.2020 17:30 lovemusic4

Millennials consume media very differently from those of preceding generations, making it difficult to craft effective advertising campaigns that target them. As a result, ZipCar relies heavily on social media, which makes the Millennial segment more:

a. Identifiable.
b. Profitable and substantial.
c. Profitable.
d. Substantial.
e. Reachable.

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